The ability to tell stories at scale through a medium as rich as video, has benefited businesses for years. Making sure the right people hear these stories, is a challenge that LinkedIn have moved another step closer to solving for.
Imagine this sales scenario. Your company offers a relatively complex, high value service to business customers. Anna, one of your most experienced salespeople calls a prospect client. They don’t know your company yet, so this is a cold lead, but Anna is confident...
“How Long Should We Make Our Business Video”? is a question that unsurprisingly comes up at most meetings where video production and video strategy are discussed. Some social platforms limit the length of video that can be uploaded, whilst some video content must hit...
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