Articles
The Creative is Not the Outcome
To create and distribute persuasive communication, that results in emotional and behavioural change from prospective and existing clients, is an essential activity for every business. The aim should not be to make a poster, make a video, or make a website for its own sake, but rather to make something that does something.
LinkedIn B2B Video Advertising
The ability to tell stories at scale through a medium as rich as video, has benefited businesses for years. Making sure the right people hear these stories, is a challenge that LinkedIn have moved another step closer to solving for.
Video for Sales Representatives
Imagine this sales scenario. Your company offers a relatively complex, high value service to business customers. Anna, one of your most experienced salespeople calls a prospect client. They don’t know your company yet, so this is a cold lead, but Anna is confident...
Enquiry? Contact Ciaran
tel: 07877932954
e-mail: cl@alliedcontent.com
Would you like to discuss a project?