The Creative is Not the Outcome

To create and distribute persuasive communication that results in emotional and behavioural change, is an essential activity for every business. The aim should not be to make a poster, make a video, or make a website for its own sake, but rather to make something that...
LinkedIn B2B Video Advertising

LinkedIn B2B Video Advertising

Businesses can now serve their own sponsored videos to LinkedIn members based on job title, company name, seniority and more. The video ads, which appear as standalone pieces of content in the news feed, can also be shown to people who have visited your company...
Video for Sales Representatives

Video for Sales Representatives

Imagine this sales scenario. Your company offers a relatively complex, high value service to business customers. Anna, one of your most experienced salespeople calls a prospect client. They don’t know your company yet, so this is a cold lead, but Anna is confident...
How Long Should We Make Our Business Video?

How Long Should We Make Our Business Video?

“How Long Should We Make Our Business Video”? is a question that unsurprisingly comes up at most meetings where video production and video strategy are discussed. Some social platforms limit the length of video that can be uploaded, whilst some video content must hit...
Considering Demographics and Intent

Considering Demographics and Intent

A furniture maker advertises within an interior design magazine, because the readers of the magazine are likely to be interested in their product, and wealthy enough to purchase it. Similarly, a premium children’s clothing brand does a pop-up show in South Kensington,...