Insight underpins valuable creative output.

The Creative is Not the Outcome

To create and distribute persuasive communication, that results in emotional and behavioural change from prospective and existing clients, is an essential activity for every business. The aim should not be to make a poster, make a video, or make a website for its own sake, but rather to make something that does something.

Video for Sales Representatives

Imagine this sales scenario. Your company offers a relatively complex, high value service to business customers. Anna, one of your most experienced salespeople calls a prospect client. They don’t know your company yet, so this is a cold lead, but Anna is confident...

How Long Should We Make Our Business Video?

“How Long Should We Make Our Business Video”? is a question that unsurprisingly comes up at most meetings where video production and video strategy are discussed. Some social platforms limit the length of video that can be uploaded, whilst some video content must hit...

LinkedIn B2B Video Advertising

The ability to tell stories at scale through a medium as rich as video, has benefited businesses for years. Making sure the right people hear these stories, is a challenge that LinkedIn have moved another step closer to solving for.

The Good the Bad and the Average

If you do substandard work, someone will write about it, and people will readily talk about it. Should you do average work, nobody will care enough to write about it, and nobody will be interested enough to talk about it. But if you do outstanding work, people will...

The Creative is Not the Outcome

To create and distribute persuasive communication, that results in emotional and behavioural change from prospective and existing clients, is an essential activity for every business. The aim should not be to make a poster, make a video, or make a website for its own sake, but rather to make something that does something.

LinkedIn B2B Video Advertising

The ability to tell stories at scale through a medium as rich as video, has benefited businesses for years. Making sure the right people hear these stories, is a challenge that LinkedIn have moved another step closer to solving for.

Video for Sales Representatives

Imagine this sales scenario. Your company offers a relatively complex, high value service to business customers. Anna, one of your most experienced salespeople calls a prospect client. They don’t know your company yet, so this is a cold lead, but Anna is confident...

How Long Should We Make Our Business Video?

“How Long Should We Make Our Business Video”? is a question that unsurprisingly comes up at most meetings where video production and video strategy are discussed. Some social platforms limit the length of video that can be uploaded, whilst some video content must hit...

Considering Demographics and Intent

A bespoke furniture maker might advertise within an upmarket interior design magazine, because the readers of the magazine are likely to be interested in their product, and wealthy enough to purchase it. Similarly, a premium children’s clothing brand might do a pop-up...

Video and the Consumer Buying Cycle

Every metric that we might use to measure the success of a business video, is based on some kind of audience behaviour, be it views, shares, dwell time, completion rates or next best actions. So to stand any chance of earning a positive viewer behaviour, and...

The Good the Bad and the Average

If you do substandard work, someone will write about it, and people will readily talk about it. Should you do average work, nobody will care enough to write about it, and nobody will be interested enough to talk about it. But if you do outstanding work, people will...