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To Convert You Must First Convince

To Convert You Must First Convince

A friend recently hosted a party and networking event for his staff, existing and prospective clients. He gave a short introduction as people arrived, before wishing everyone an enjoyable day. The floor was quickly handed over to other business owners, who each spoke...
The Good the Bad and the Average

The Good the Bad and the Average

If you do substandard work, someone will write about it, and people will readily talk about it. Should you do average work, nobody will care enough to write about it, and nobody will be interested enough to talk about it. But if you do outstanding work, people will...