Businesses can now serve their own sponsored videos to LinkedIn members based on job title, company name, seniority and more. The video ads, which appear as standalone pieces of content in the news feed, can also be shown to people who have visited your company website and to those who have communicated via email.
Anybody responsible for filling a sales pipeline should let the opportunity this represents sink in…
Sell high-value technology contracts to senior IT professionals at 4m+ firms? LinkedIn sponsored video ads means you can reach them.
Want to show prospective employees something about your company culture? Create a video and serve it to LinkedIn members with a skillset that matches the position you are recruiting for.
According to LinkedIn, the Beta launch of this sponsored video product showed members ‘spend almost 3x more time watching video ads compared to time spent with static sponsored content’.
The ability to tell stories at scale through a medium as rich as video, has benefited businesses for years. Making sure the right people hear these stories, is a challenge that LinkedIn have moved another step closer to solving for.
A few years ago, a study by Adobe found ‘51.9% of marketing professionals worldwide name video as the type of content with the best ROI’. A survey by Demand Metric suggested ‘70% of B2B marketers say video is the most effective medium for driving conversions’. With LinkedIn’s new native video advertising options, I would wager these statistics are now underreporting value for B2B video outcomes.
Learn more about LinkedIn Video Ads