Content that Communicates
We create video content that appeals to the people your brand already serves.
We promote this content to engage with and grow the audience you seek.
And we analyse the results to (im)prove its effectiveness.
The internet, mobile technology, search engines and social platforms have all empowered consumers. Questions are answered within seconds and price comparisons made within minutes. Shopping carts are abandoned on the basis of a poor review and services discovered thanks to a share on Facebook. Desire is not stirred by advertisement alone, nor recommendation made only during conversation between friends. All of us have more information, more entertainment, more opportunity to be distracted, more people to influence and be influenced by, whenever we want it and wherever we may be.
Businesses have a choice: Demand attention with yet more offers and advertisements, or be relevant and interesting enough to deserve more attention.
At Allied Content we tell stories that matter to your customers, in order to build brand equity, increase conversions and ultimately, encourage advocacy.